With its beautiful sceneries, mural arts, and clean streets— Muar is a place called home for many to balik kampung.

 

Despite the beauty and culinary dishes it provides; the problem of youth emigration, decreasing population, increasing rates of mortality and a lack of a proper archive centre are underlying plagues. The people of Muar are not aware of their own dwindling culture. 

 

With the Culture and Innovation Center, our aim is to reintroduce the cultural identities of Muar and innovate them in a time of contemporary advancements.